a

I have always wanted to be in the Real Estate Business, so I expanded my Search Engine Optimization Business to include realtors. Looking around the country at different Realtor Websites is an eye opening experience. From the pre 2k designs, to the fancy “code heavy” content management systems, and now the “so powerful” Real Estate Blogs. The times, they are a changing, and it’s time they do!

My initial observation of the Real Estate Website World is that it’s difficult to find a realtor to work with specifically. For example, I type into Google “south bend realtors” and I’m returned with realtor.com, then property listings, not realtors like I am searching for. So how does a realtor get themselves in front of these new visitors? By targeting the right keyphrases and providing useful and relevant content. Create pages/posts that are most relevant to the phrases searched.

Yep, this means you should be blogging and learning about basic SEO at the least. Think about that search phrase “south bend realtors”. The searcher is stating they would like to see choices of different realtors, not actual property listings at realtor.com. If searching for “south bend realty” the searcher is stating they would like to see different Realty Firms as search results. Learning to do keyword research to find keyphrases that are relevant to you and your Website, is invaluable.

The best way to demonstrate this is using a keyword research tool and entering a very general phrase like “south bend”. Then look through the results to find phrases specific to Real Estate. Now do a blog post about a specific phrase, include that phrase in your page title, post title, page description, and tags. Click here for some tools worth a look.

I hope you find these tools and tips helpful and as always feel free to call for an SEO Consultation. 866-253-8666

a

a

The keyword tool from Wordtracker  is excellent for finding search phrases. Enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.
For comparing web sites I like to use Compete. Get competitive metrics for every site on the web. You can compare up to 3 sites at a time and if you register (free) you can compare up to 5. Note these stats may not be exact, but the comparison feature is awesome.
With Seodigger you can find out for which keywords your site ranks high enough to be in Google Top 20. You can analyze your own sites as well as sites of your competition.
If you want to keep up with Joe Molnar consider adding a blog to your website. I suggest going to Wordpress.org to download the latest version of Wordpress. You can also look at the free templates for your blog while your there. For hosting your blog, Bluehost is the best hosting I have ever had and it’s less than $100 per year.
Directory submissions are very important for your website, there are tons of directories out there but my favorite for both price and traffic is Best of The Web. Note inclusion is not guaranteed, but I have not been rejected yet! Best value is the one time submission.
If you need free images for your website I like IStock Photo. You can find most any image you need and not worry about copyright issues. I have heard horror stories of image and copyright issues on the web.
Please let me know if I can answer any questions about your website, setting up a blog, or marketing. 866-430-7474

a