Post from: Search Matters

Michiana Real Estate

I have always wanted to be in the Real Estate Business, so I expanded my Search Engine Optimization Business to include realtors. Looking around the country at different Realtor Websites is an eye opening experience. From the pre 2k designs, to the fancy “code heavy” content management systems, and now the “so powerful” Real Estate Blogs. The times, they are a changing, and it’s time they do!

My initial observation of the Real Estate Website World is that it’s difficult to find a realtor to work with specifically. For example, I type into Google “south bend realtors” and I’m returned with realtor.com, then property listings, not realtors like I am searching for. So how does a realtor get themselves in front of these new visitors? By targeting the right keyphrases and providing useful and relevant content. Create pages/posts that are most relevant to the phrases searched.

Yep, this means you should be blogging and learning about basic SEO at the least. Think about that search phrase “south bend realtors”. The searcher is stating they would like to see choices of different realtors, not actual property listings at realtor.com. If searching for “south bend realty” the searcher is stating they would like to see different Realty Firms as search results. Learning to do keyword research to find keyphrases that are relevant to you and your Website, is invaluable.

The best way to demonstrate this is using a keyword research tool and entering a very general phrase like “south bend”. Then look through the results to find phrases specific to Real Estate. Now do a blog post about a specific phrase, include that phrase in your page title, post title, page description, and tags. Click here for some tools worth a look.

I hope you find these tools and tips helpful and as always feel free to call for an SEO Consultation. 866-253-8666

Post from: Search Matters

Real Estate Business

What every Realtor with a Website needs to know about SEO.

Search Engine Optimization should begin when a Website is in the construction phase. Each page should be thought out in advance and each page should have a keyword rich page title, a well written page description, and the url (web address) should use the keyword when possible. For example, if you have a page about condos for sale and your agency is in Chicago, a logical page title would be “Chicago Condos”. The idea is to make that page the most relevant to the search phrase “Chicago Condos”. Unfortunately many Websites are already built and this work is yet to been done. If this is your website, fear not it’s never too late.

Optimizing your website for search is not a difficult task and can be accomplished in short period of time with measurable results in 2 - 6 months. Once page titles, descriptions, and url structures are fixed, a link building campaign needs to be implemented. Quality inbound links to your website are like “votes”. The more votes you have the more authority and trust your website gains. Authority, trust, links, and good site architecture all contribute to better search engine rankings.

From the individual Realtor to the Largest Brokerage, the benefits of SEO are clear, Increased Sales! For more information or a free consultation, call Jim 866-253-8666 or fill out the form below and I will contact you soon.

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Post from: Search Matters

Realtor SEO