For any Realtor selling homes in Elkhart Indiana, having the right domain name is essential to your success. Imagine if your website or blog had over 1000 visitors per month. What would that do for your closing rate? Last month there were over 510  people that typed the phrase “Elkhart Indiana Homes” into Google. I suggest that securing this domain name would be a very wise move for future business. Here are a few outside tips on choosing a real estate domain name.

I am offering this domain name for sale to the highest bidder starting today. In addition to the domain name I will also offer complimentary coaching to help you achieve the 1000+ visitors each month. My suggestion is to use this domain name as a blog. Real Estate Blogs have become the marketing choice of champions. This market is so competitive today that being found in the search engines is nearly impossible. A website or blog with the right keywords in the domain name has the potential to dominate in the search results. Read all about my Realtor Marketing Services Here.

If you would like to bid on this domain name or discuss this further, please use the contact form below and I will contact you soon. 

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What is click fraud?
In brief, click fraud is the activity of clicking on paid Internet ads with the express intention of denying the advertiser their desired action be it a sale on an  e-commerce web site or the generation of a sales lead.

Who Commits Click Fraud?
There are two main groups of people committing click fraud, your keyword competitors and syndicated ad publishers.

Keyword competitors are organisations who are competing on the same keywords as you.  They know how much your keywords cost, and they want you off the seach engines so they can promote their own ads with as little competition as possible. They repeatedly click on your ads in an attempt to deplete your advertising budget so eventually your ads drops off the search result.

The second group of click fraudsters are website owners who publish syndicated ads on their sites. Using programmes such as Google Adsense website owners publish ads, and if they are clicked on, they share the ad income with the pay per click supplier. This site publishes in context ads about Real estate, this is an example of syndicated ads. The fraudulent clicker will access their own ads in an attempt to increase their revenues.

Why Commit Click Fraud?
It’s the oldest answer in the book money.  Competitors commit click fraud to  make money through their product or service sales, publishers make money from syndicated ad click through.

How is it committed?
Click fraud is committed in one of three ways, the first is the manual clicking on ads displayed by the search engines. The second is the use of click farms. Groups of people in developing nations paid small amounts of click on ads and act as if they are real browser in an attempt to bypass search engine safeguards. The last and probably most effective method is via click bots, automated software which imitates a user browsing a site. Click bots work like a computer virus, machines are infected and send out clicks to sites under the control of a nefarious bot hearder. Click bot attacks are very difficult to detect.

What are the Search Engines Doing?
The search engines have implemented filters to capture click fraud, but the big problem is that they do not disclose information on click fraud committed against your campaigns.  We do not know how effective the filters are as there is no phone bill type call itemisation of clicks showing which is invalid and which is genuine.

Until the search engines open up their database for scrutiny and create an atmosphere of trust, the only way to ensure your campaigns are in good order is to use one of the click fraud monitoring solutions on the market.

Further Information
This post is a summary of click fraud, for more details on the subject , why not check out Fraudulent Clicks.

Neil supplies a click fraud investigation service and has given an investigation as a competition prize to readers of http://search-matters.com.  To win a $500 click fraud investigation. simply make a comment about why we should pick you as the prize winner. The best answer wins!

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I have always wanted to be in the Real Estate Business, so I expanded my Search Engine Optimization Business to include realtors. Looking around the country at different Realtor Websites is an eye opening experience. From the pre 2k designs, to the fancy “code heavy” content management systems, and now the “so powerful” Real Estate Blogs. The times, they are a changing, and it’s time they do!

My initial observation of the Real Estate Website World is that it’s difficult to find a realtor to work with specifically. For example, I type into Google “south bend realtors” and I’m returned with realtor.com, then property listings, not realtors like I am searching for. So how does a realtor get themselves in front of these new visitors? By targeting the right keyphrases and providing useful and relevant content. Create pages/posts that are most relevant to the phrases searched.

Yep, this means you should be blogging and learning about basic SEO at the least. Think about that search phrase “south bend realtors”. The searcher is stating they would like to see choices of different realtors, not actual property listings at realtor.com. If searching for “south bend realty” the searcher is stating they would like to see different Realty Firms as search results. Learning to do keyword research to find keyphrases that are relevant to you and your Website, is invaluable.

The best way to demonstrate this is using a keyword research tool and entering a very general phrase like “south bend”. Then look through the results to find phrases specific to Real Estate. Now do a blog post about a specific phrase, include that phrase in your page title, post title, page description, and tags. Click here for some tools worth a look.

I hope you find these tools and tips helpful and as always feel free to call for an SEO Consultation. 866-253-8666

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So here’s the message Realtors, start your blog and write informative info about your area. Be more authoritative than the Chamber of Commerce and soon the traffic will start rolling in. Invite your visitors to join the conversation, keep in touch with them, then turn them into clients. Start blogging today!

If your already a Blogging Realtor, make a comment and share your blog. Please subscribe to the comments so you can check out any new Real Estate Blogs added.

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What every Realtor with a Website needs to know about SEO.

Search Engine Optimization should begin when a Website is in the construction phase. Each page should be thought out in advance and each page should have a keyword rich page title, a well written page description, and the url (web address) should use the keyword when possible. For example, if you have a page about condos for sale and your agency is in Chicago, a logical page title would be “Chicago Condos”. The idea is to make that page the most relevant to the search phrase “Chicago Condos”. Unfortunately many Websites are already built and this work is yet to been done. If this is your website, fear not it’s never too late.

Optimizing your website for search is not a difficult task and can be accomplished in short period of time with measurable results in 2 – 6 months. Once page titles, descriptions, and url structures are fixed, a link building campaign needs to be implemented. Quality inbound links to your website are like “votes”. The more votes you have the more authority and trust your website gains. Authority, trust, links, and good site architecture all contribute to better search engine rankings.

From the individual Realtor to the Largest Brokerage, the benefits of SEO are clear, Increased Sales! For more information or a free consultation, call Jim 866-253-8666 or fill out the form below and I will contact you soon.

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1. Anchor Real Estate

why? “Coldwell Banker Anchor Real Estate is proud to offer top notch home buying, selling and relocation services for all of our clients. Our company has grown through the years and continues to grow today in this ever changing industry. We have developed an edge against our competitors by offering well-developed, strategic programs that accelerate our clients, both buyers and sellers, to the top of the market. Whether you are moving across the street or across the county we are here to help. We are available to serve you with all your real estate needs. We believe in providing our clients with reliable customer service and this philosophy has earned us the reputation of being the best in the real estate industry.” Anchor Real Estate Listings in Michiana…a small sampling of area property for sale.

Houses For Sale in South Bend Indiana

Houses For Sale In Mishawaka Indiana

Houses For Sale In Granger Indiana

Realtors Elkhart Indiana

Vacation Property in Coldwater Michigan

Houses For Sale in Niles Michigan

Edwardsburg Michigan Real Estate

South Bend/Mishawaka (574)277-8000 or 1-866-277-8100
Elkhart (574)522-2822 or 1-800-913-2822
Edwardsburg (269)663-8800 or 1-866-450-5857
Culver (574)842-3333 or 1-877-842-0333

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If your looking for an easy way to jump start your website marketing, here’s the hot tip of the day. Start a lens at Squidoo. Squidoo is where passionate people are strutting their stuff these days. Starting a lens takes just minutes and has more capabilities built in than most websites can dream of. RSS feeds, You Tube, Classifieds ads, and more, alot more….Have something to say, want to drive extra traffic to your website, start a lens at Squidoo  today.

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